clarifying shampoo


Availability: In stock

Quick Overview

236 ml ℮ 8 fl. oz.

lemongrass + argan stem cell

everyday clarifying
for all hair types

This clarifying shampoo is gentle enough for everyday use for all hair types. It promotes shiny, clean, healthy looking hair. With organic argan oil, argan stem cells, organic avocado oil, and lemongrass. Provides moisture while gently cleansing.

Apply to wet hair. Massage into scalp and hair, working through the ends. Rinse thoroughly. Feel free to belt out some horrible 80’s tune that you listen to when nobody’s around. Whatever, you totally do it.

vegan | sulfate free | paraben free | cruelty free

water/eau, aloe barbadensis leaf juice, euterpe oleracea (acai) fruit juice extract*, rubus fruticosus (blackberry) fruit juice extract*, rosa canina (rosehips) fruit juice extract*, punica granatum (pomegranate) fruit juice extract*, calendula officinalis (calendula) flower extract*, matricaria recutita (chamomile) flower extract*, aspalathus linearis (rooibos) leaf extract*, sodium lauroyl methyl isethionate, betaine, sodium methyl cocoyl taurate, sodium cocoyl glutamate, glycerin, guar hydroxypropyltrimonium chloride, potassium sorbate, argania spinosa (argan) kernel oil*, hippophae rhamnoides (sea buckthorn) seed oil, tocopherol acetate, curcubita pepo (pumpkin) seed oil*, persea americana (avocado) fruit oil, cymbopogon schoenanthus (lemongrass) oil, lavendula dentata (lavender) oil, rosmarinus officinalis (rosemary) leaf oil, ubiquinone (CoQ10), argania spinosa callus (argan) culture extract. *organic ingredient

Customer Reviews

Hands down.. THE BEST. Review by Kaylee
This is by far the BEST natural shampoo I've come across- and I spent a year trying many many different brands. I looked up every ingredient on EWG for the toxicity rating for this shampoo. Of the entire list, every ingredient is rated at a 1 for toxicity except for 2: potassium sorbate and tocopherol acetate -- both of which are still rated very low, at a 3 out of 10. This product gets my hair CLEAN, and I don't have to worry about the harshness of chemicals. I do wish it were available in larger sizes- though I'm thankful that it's easily accessible and available in-store at target and kroger. I am rarely brand loyal with body products and ACURE has completely won me over. (Posted on 9/29/2017)
First time user Review by Katarina
I tried this in the morning for the first time today, followed by the leave in conditioner. So far, I love it. Gentle smell, great feel, and my hair certainly feels cleaner! I do agree that it kind of pours out, and I think a pump would be awesome, but regardless I love the feel and next time I will use less (I have a ton of hair and tend to use too much the first time with any new product). I can't wait to try other products by this company for both me and my boys! I will report back in a week or so to see the difference it's making in my hair and if I have any more negative/positive thoughts, but my main thought so far is if you like to stay all natural or are trying to pay more attention to the types of things you not only eat/drink but put ON your body, this company is for you! The price isn't bad either for their claims! (Posted on 4/21/2017)
5/5 Review by Michelle
I've got oily hair and when my stylist recommended clarifying shampoo I had a heck of a time finding something natural! THIS is it. I've purchased twice now. Love the smell and how my hair feels and looks. My biggest pet peeve: the shampoo is a thinner liquid that, due to bottle design, POURS when you open it, creating waste. Acure, would you please consider this and perhaps offer us a pump bottle? (Posted on 2/22/2017)
Can not find the orange bottle shampoo and conditioner on here i can only find it in stores HOWEVER :) Review by Miriaha
I am in LOVE with Acure organics. I have been using these products for about two weeks, and can see a difference in my curl pattern immediately. I need to note that this review is actually on the Repairing shampoo and conditioner in the orange bottle but i cant find it here on the website!!!! So I decided to place my review here. So first, lets talk hair. Hair has different textures, and I happen to have curly hair. Not extremely tight ringlets, but not simply wavy either. Curly hair NEEDS different nourishment as straighter hair would. All hair textures are different and need specific treatment. But what rings true for ALL hair types is this: sulfates, harsh chemicals, and silicones are harsh and damaging to hair health. Sulfates are harsh detergents that strip the hair of vital nutrients, sebum, and moisture. These can be found in laundry detergents, dish soaps, and, you guessed it, shampoos. And yes, even high end salon brands. Silicons act as a tubing around the hair. They suffocate the hair locking in your stripped, dammed hair, and locking out oil, moisture, and oxygen, all vital to the hair. Now I've been sulfate free for a long time, maybe a year? on and off for sure at first but officially sulfate free the past 6 months. But i wasn't silicone free so i was getting a lot of nasty build up. The only really effective way to get rid of silicons is with a sulfate. I didn't know this at the time. I also couldn't quit damaging my hair. I had home bleached it several times. I have been continuously cutting inches off when I can. My hair has been improving. So ive been on a hunt for a brand that was cruelty free, sulfate free, AND silicone free, the last stated being difficult to find in the drug store. I have dabbled here and there but never found something that wowed me, but THIS? This brand has impressed me in TWO short weeks. Obviously no magic has happened. However the first night i used the shampoo, i could feel how nourishing and conditioning the shampoo was, right off the bat. I have NEVER had a shampoo that felt like that, so as an experiment i grabbed my hair brush, and i was able to brush through my hair. not like you can with conditioner but the fact i was actually able to do that was impressive. Go lather up your hair with a sulfate shampoo and try to brush. You'll know exactly what i mean. Next the matching conditioner was super luxurious feeling to me without being heavy or feeling like my hair was going to be gunky or weighed down (silicon conditioners). Super light weight and soft formula. my hair brush went through so nicely and my hair was UNBELIEVABLY soft and shiny. Rinsing was a breeze and whats even more impressive is how my hair still felt soft and nourished after rinsing and still very light weight. My curls were slightly more defined, shiny, and a lot less frizzy! One use! So far its been two weeks. My hair seemed to be going trough a transition phase, but all hair does, especially those making the first switch from sulfates to sulfate free. But its calmed down a lot. I had purchased it at target and was SO happy with my hair that i decided to look at the website and read all about ACURE and I'm sold. I plan to make purchases on this website very soon. I cant wait to try out the leave in conditioner, the straightening shampoo and conditioner, the face cleansing gel and the oil control moisturizer (for my combo skin and stubborn acne) !!! My goal is to have natural beautiful hair, not dependent on product, that will grow longer and healthier (and believe me, i haven't been using any drug store serums or leave in conditioners (too many silicones)) and I believe i can achieve this with this brand! If you read all of this wordy review, i hope you found any of this information helpful! I encourage you, curly haired woman, woman of all textures, try this product, and be apart of the ACURE family! Thank you ACURE, for making a difference. Happy hair days!!!!!! xoxo (Posted on 9/13/2016)
NIce! Review by Virginia
I stayed at a friend's house and they had this shampoo and conditioner in their shower. I took it upon myself to use some. Oh my how shiny my hair was. I love this. After a day of wearing my hear, I had to go back to that shower and look closely at the brand name and....hear I am. I am on the website and buying my own! :)
(Posted on 8/30/2016)
Love this shampoo Review by Vetguy
I love this shampoo! It's the first natural shampoo I've been able to stick with for 2+ weeks. I could see myself using it long term. I wish it were sold in larger volumes like some of the other shampoos and conditioners. (Posted on 6/28/2016)

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